Doodles increased in both frequency and complexity by the beginning of the 2010s. Initially, Doodles were neither animated nor hyperlinked-they were simply images with tooltips describing the subject or expressing a holiday greeting. Since then, a team of employees called ' Doodlers' have organized and published the Doodles.

Google Doodles were designed by an outside contractor until 2000, when Page and Brin asked public relations officer Dennis Hwang to design a logo for Bastille Day. Early Marketing employee Susan Wojcicki then spearheaded subsequent Doodles, including an alien landing on Google and additional custom logos for major holidays. The first Google Doodle honored the 1998 edition of the long-running annual Burning Man event in Black Rock City, Nevada, and was designed by co-founders Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. The first Google Doodle, on August 30, 1998, which celebrated Burning ManĪ Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and notable historical figures.

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